October 18, 2017

Benefits of Using Mobile Marketing to Grow Your Business

Small business owners and marketers are always in search of high-impact, cost-effective methods of increasing revenue. As any marketing expert will tell you, the highest impact method of increasing sales is to gain additional business from your existing customers – they already know your product or service, they hopefully have already had a positive experience with your company, and it’s much less expensive to market to existing customers than to large demographic groups in an effort to gain new customers.

However, even marketing to an existing customer base can be costly – particularly in today’s economy when advertising costs are continuing to increase and positive results from an advertising campaign are harder to achieve. In such an environment, business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI. Mobile Marketing provides the ability to achieve all of these goals. Below are some of the top benefits of utilizing Mobile Marketing to promote your business:

  1. Immediacy – Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
  2. Affordability – No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
  3. Distribution – Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
  4. Response Rate/Effectiveness – The average respose rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
  5. Personal /Targeted – Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
  6. Mobility/Reachability – Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
  7. Interactivity – Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication.
  8. Marketing Campaign Integration – Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
  9. Quantifiable – Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
  10. WOW Factor – The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
  11. Viral Potential – The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.

Flatland Studios Announces New Client – Charming Bottles

Flatland Studios Marketing and Public Relations Agency of Wichita, Kansas today announced the signing of its newest client, Charming Bottles.  Flatland Studios plans to assist Charming Bottles with expanding its brand awareness by supplementing their existing marketing efforts with consulting in the areas of lead generation, email marketing, social media marketing, and effective content creation.

“We are extremely excited to work with Charming Bottles.  The Charming Bottles team has done an excellent job with creating a product that is not only compelling, but exciting. ” said Rachel Tate, Director of Business Development.

In a time when informal text messages and e-mails are the primary source of communication, Charming Bottles delivers a unique gift idea by building on the “message in a bottle” concept.  Such a gift idea speaks volumes to the receiver and shows much thought and consideration has been taken to create a powerful message. The impact is long lasting and message in a bottle will always create an emotional response.

“It may say I love you for the very first time, happy anniversary, or happy birthday to a friend.  I believe a message in a bottle is a one of a kind gift that a person never forgets.” said Ellen Ray, Owner of Charming Bottles

About Flatland Studios
Flatland Studios is a Wichita based unified marketing agency founded by James Barfield and Brock Brown to provide cohesive marketing strategies for businesses that incorporate all elements of the evolving marketing landscape to maximize customer acquisition, brand recognition, and customer experience for their clients while providing superlative service. Flatland Studios offers free monthly marketing workshops to small businesses and organizations. For more information, visit www.flatlandstudios.com or call 866.544.0503.

About James Barfield
James C. Barfield is passionate about being the voice for organizations: from businesses to nonprofits. Nearly a decade working intensively in the family business, Wichita women’s clothing store Barfield’s Boutique, has provided the hands-on training to turn him into a small business veteran. James has worked as the marketing coordinator for the prestigious non-profit organization The Kansas African American Museum and is active in several Wichita organizations including: Prince Hall Freemasons, American Marketing Association, Young Professionals of Wichita, and the Rotaract Club of Wichita. James balances his hands-on business savvy with formal education, currently majoring in business management with a minor in marketing. James is also trained in project management, negotiation, and he is a certified green belt in Six Sigma. James is the co-founder of Liberate Humanity, Inc., a humanitarian organization dedicated to sending aide to families of natural disasters across the world.

About Brock Brown
Brock Brown studied and graduated from Southwestern College in Winfield, Kansas with a B.S. in Business Information Systems. He also holds a Masters Degree in Management Information Systems from Friends University of Wichita, KS. Since then Brock has become a content management expert working as a Content Management Project Manager and Implementation Specialist at Cessna Aircraft and the Textron Corporation. He has also filled the roles of Solutions Consultant and Business Development Manager at the Hannon Hill Corporation who has produced the award winning Cascade Server Content Management System used by respected organizations such as Duke University, British Petroleum, China Mobile, and the US Department of Justice. Since then Brock has lead several companies of his own while assisting others in utilization of modern marketing concepts by implementing low cost marketing tools and modern marketing concepts to reduce the cost of new customer acquisition and increase brand recognition.

Marketing Tactics vs. Social Media Strategy

Social Media Strategy Involves Much More than a List of Marketing Tactics…

Again, it comes back to answering the question “Why?” Why should we be doing this?

Social media strategies involve much more than just putting the accounts together and sending out a press release saying, “Hey, we’re now in XYZ social media site.” The members of these social media communities don’t care that you announce your presence. What they care about is if you give them valuable, quality content.

So what does a social media strategy involve? What should you be looking for? How do you avoid failure? These are just a few things you should consider before wildly deploying social media marketing tactics.

  • Answering the “Why?”:  Your social media strategy should fully answer why you’re using a particular tactic. Is it because your audience is there and interacting already? Is it because the potential for branding and exposure is there? Do the research.
  • How to Deploy:  How do you gain respect in social media? Do you go in guns blazing, or do you sit back and get a feel for what you’re about to embark on? Is it an approach of asking questions first and then offering advice? Do you want to ask for submissions from the audience or start by writing valuable content? Your strategy should fully answer these questions before you start.
  • Defining Your Goals and Measuring:  How do you know your efforts were successful? What is your company expecting as a return on your time and resources spent on your marketing efforts in social media. If there isn’t a clear set of goals to be measured for your efforts, how can you justify your tactics? Do you have clear ROI for your social media efforts?
  • When to Re-evaluate?:  Companies forget to define when they should re-evaluate their efforts. They get into the mode of “we’re doing this and we’ll just keep doing it because we have the budget to.” What if something isn’t working, and you aren’t meeting your goals? What if something else is working really well? Set points in your strategy for re-evaluation. Remember, nothing is ever set in stone when it comes to social media marketing.

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