August 18, 2017

Benefits of Using Mobile Marketing to Grow Your Business

Small business owners and marketers are always in search of high-impact, cost-effective methods of increasing revenue. As any marketing expert will tell you, the highest impact method of increasing sales is to gain additional business from your existing customers – they already know your product or service, they hopefully have already had a positive experience with your company, and it’s much less expensive to market to existing customers than to large demographic groups in an effort to gain new customers.

However, even marketing to an existing customer base can be costly – particularly in today’s economy when advertising costs are continuing to increase and positive results from an advertising campaign are harder to achieve. In such an environment, business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI. Mobile Marketing provides the ability to achieve all of these goals. Below are some of the top benefits of utilizing Mobile Marketing to promote your business:

  1. Immediacy – Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
  2. Affordability – No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
  3. Distribution – Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
  4. Response Rate/Effectiveness – The average respose rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
  5. Personal /Targeted – Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
  6. Mobility/Reachability – Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
  7. Interactivity – Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication.
  8. Marketing Campaign Integration – Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
  9. Quantifiable – Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
  10. WOW Factor – The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
  11. Viral Potential – The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.

Marketing Tactics vs. Social Media Strategy

Social Media Strategy Involves Much More than a List of Marketing Tactics…

Again, it comes back to answering the question “Why?” Why should we be doing this?

Social media strategies involve much more than just putting the accounts together and sending out a press release saying, “Hey, we’re now in XYZ social media site.” The members of these social media communities don’t care that you announce your presence. What they care about is if you give them valuable, quality content.

So what does a social media strategy involve? What should you be looking for? How do you avoid failure? These are just a few things you should consider before wildly deploying social media marketing tactics.

  • Answering the “Why?”:  Your social media strategy should fully answer why you’re using a particular tactic. Is it because your audience is there and interacting already? Is it because the potential for branding and exposure is there? Do the research.
  • How to Deploy:  How do you gain respect in social media? Do you go in guns blazing, or do you sit back and get a feel for what you’re about to embark on? Is it an approach of asking questions first and then offering advice? Do you want to ask for submissions from the audience or start by writing valuable content? Your strategy should fully answer these questions before you start.
  • Defining Your Goals and Measuring:  How do you know your efforts were successful? What is your company expecting as a return on your time and resources spent on your marketing efforts in social media. If there isn’t a clear set of goals to be measured for your efforts, how can you justify your tactics? Do you have clear ROI for your social media efforts?
  • When to Re-evaluate?:  Companies forget to define when they should re-evaluate their efforts. They get into the mode of “we’re doing this and we’ll just keep doing it because we have the budget to.” What if something isn’t working, and you aren’t meeting your goals? What if something else is working really well? Set points in your strategy for re-evaluation. Remember, nothing is ever set in stone when it comes to social media marketing.

Flatland Studios Accepts Partnership with Constant Contact Email Marketing Solutions

Flatland Studios accepts partnership with the Constant Contact Partner Program (NASDAQ: CTCT) as a Solution Provider Partner. Flatland Studios will now be able to provide its clients with easy-to-use email marketing, social media marketing, event marketing, and online survey tools to help them create and build strong, lasting customer relationships.

“Flatland Studios uses low cost marketing tools and modern marketing concepts to reduce the cost of new customer acquisition and increase brand recognition.” said James Barfield and Brock Brown, Marketing Consultants and Co-Founders. “The Constant Contact online marketing tools give our clients a valuable addition to our core services. Because of the tools’ ease-of-use and affordability, membership in the Constant Contact partner program provided a great solution to meet our clients’ marketing needs.”

Flatland Studios will now use Constant Contact’s online marketing tools, which are specially designed to help small businesses and organizations drive participation and strengthen relationships. These tools include:

  1. Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results, and reviewing new list member;
  2. Social Media Marketing for turning fans, friends, and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter, or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business;
  3. Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars, and events; and
  4. Online Survey for gathering feedback that helps meet customer needs, generate new ideas, and help grow a business or organization.

Quote from Senior Vice President of Constant Contact…

“Our tools are all proven to help small businesses connect with customers and build successful relationships with them,” said Rick Jensen, senior vice president and chief sales and marketing officer at Constant Contact. “We are pleased that Flatland Studios chose Constant Contact to provide its customers with our online marketing tools, and we look forward to working together to be an even bigger factor in their customers’ success.”

About Flatland Studios…
Flatland Studios is a unified marketing agency. We help you identify new opportunities for your brand, create more meaningful brand experiences for your audiences, and develop stronger relationships with your customers. With a foundation built on insight and optimization, we enable you to measure brand interaction and the impact of your marketing effort has on business performance in real-time.

Using Facebook to Establish a Brand

I don’t know about you but it seems like everywhere you turn someone is talking about Facebook. Individuals, companies, organizations – just about everybody has a Facebook account or fan page. From a marketing perspective, Facebook has always fascinated me and I’ve come to the conclusion that it’s all about community.

People like to belong. When you belong to a group, Like a page, or follow someone, it has meaning. Many people like to judge their worth by the number of Facebook fans they have or number of Likes they receive to their pages. This seems to be a good metric. After all, the more fans or likes you have the more popular you are. Sounds a little like High School doesn’t it? Well, the fascination with Facebook is here to stay and there are a few ways to use Facebook to your advantage. Begin with the following steps:

  1. Create a Fan Page. Start with the creation of a fan page. By developing this virtual real estate, you create a community that allows your prospects, customers, and friends to interact, develop user generated content, and gain access to special offers.
  2. Build Your Community. Having a fan page is great but the real goal is to build a community. You want people with common interests to interact with one another. The common interest could be you, your company or products.
  3. Create Unique Offers. You want those who Like your page or become your fans to have access to special content or offers. This not only encourages them to take an initial action but to keep coming back for more.
  4. Experiment with New Features. Facebook is continually adding new features and modules. Experiment by customizing your pages and adding a variety of features that engage your audience and enhances the community.
  5. Promote your Fan page. If you want to build your community quickly and leverage your fans, you must promote your fan page. Use your website, blog, emails, and email signature to let people know that you have a fan page and there are benefits to joining. The more you promote, the more you’ll convert.

The key with any social media is getting started and to keep contributing. Once you launch your fan page, don’t stop there. You should continually develop the community through original contributions, moderation, and interactivity. View other fan pages and see how other companies are creating value.

When focusing on creating value, keep in mind the goal of your fans. Help them solve a problem or learn more about their needs. Facebook is a great tool for getting closer to your prospects and customers and is a community you can’t afford to be without.

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