Flatland Studios Fast Fact: Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51.
Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular email.
Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.
Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They’ll be more likely to respond – and more likely to act on your emails.
Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It’s easy for these prospects to sign up for your mailing list when you put our “Join My Mailing List” button on your web site. And through regular communication, you’ll turn those interested prospects into additional loyal customers.
It’s quick to send emails, and it’s quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you’ll increase the likelihood they’ll read it and take action.
See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.
Email Marketing is affordable for any small business budget. You can send as many permission-based email newsletters as you want. There’s nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts.