Flatland Studios Fast Fact: When a logo is used consistently over many platforms, customers will get several impressions of the logo, thus creating more credibility. Since many people are visual learners, they’ll remember your brand better when they see it, rather than hear or read about it.
When you mention business branding many may believe that means to be the logo itself. Although the logo is only a small piece of the larger marketing puzzle, it is in fact a very vital one. A logo is a symbol that will provide consumers with hopefully instant brand recognition. At least that is the goal for any business logo.
For a large business, their most cherished goal for their brand logo is for it to be recognized even without, or before the words are in viewable range. For business giants, a lofty goal is to provide a logo with no words and still have it instantly recognized. Think about the Nike logo. The ‘Swoosh’, (as it is now known) can be merely described as simple, fluid and fast. These words depict the Nike logo that has successfully grown to be one of the most influential insignia throughout the world. At this point, Nike no longer has to accompany their mark with the company name. Anybody who spots the swoosh knows exactly what company it is; and after years of reinforcing the mark with successful advertising campaigns, the viewer associates everything Nike stands for with one simple graphic mark.
What Message Should Your Logo Convey?
The absolute goal of your company’s logo is to convey the goals, values, and message behind your company. A logo should provide a clear message with a strong association towards your brand. A great logo will display professionalism and the opportunity for growth regardless of the size of the company presently. Keep your logo up-to-date but also make sure to market-test your efforts with logo options if your business is in its earlier stages. A confident and effective logo will use its design to communicate a message that will attract a target audience, the audience you desire. The logo will create recognition for your brand while helping to differentiate you from your competitors. If your logo does not fulfill this mission, you may want to consider an update or an overhaul to help re-position your company’s slot on the map.
Having our entire design team in-house enables us to guarantee consistently high quality work, better attention to detail, and more effective communication between clients and our graphic design team.